Apple has recently made headlines for onetime highest price drop in its models. What a joke ! Apple is claiming that iPhone 6s and 6s plus price has been reduced by whooping 22k per handsets. Here is reality check.
Though we have already advised for massive price drop, https://indianretailsector.com/news/iphone-6s-prices-going-to-be-slashed/
However it was not expected that in first phase Apple will go for Eyewash. Apple when it comes to pricing particularly in India, is known for its mischievous activities. Apple as a brand is not liked by retailers for non-transparent policies. However strong demand and likening by consumers compel them for storage and hence sale of product. Back to price drop by Apple up to Rs. 22,000.
Lets compare price before this price drop and current pricing after this heavy price drop.
| Apple | Consumer Buying Pricing | Value is in INR | |
| Model | Before Price drop | After Price Drop | Effective Gain/Loss |
| 5S 16 GB | 20499 | 19890 | 609 |
| iPhone 6 16 GB | 35020 | 34990 | 30 |
| iPhone 6s 16 GB | 42989 | 39990 | 2999 |
| iPhone 6 Plus 16 GB | 38900 | 39788 | -888 |
| iPhone 6s 64 GB | 52930 | 47990 | 4940 |
| iPhone 6 64 GB | 41245 | 40390 | 855 |
| iPhone 5S 32 GB | 30000 | 26990 | 3010 |
| iPhone 6S plus | 47199 | 44990 | 2209 |
iPhone 6 16 GB was available to consumers for Rs. 35020, after this price drop consumers will get it cheaper by Rs 30 ! same goes for iPhone 5S 16 GB, i.e. cheaper by Rs. 609 now. likewise iPhone 6 64 GB is now cheaper by Rs. 855. It is laughable to mention that iPhone 6 plus 16 GB after this price drop will be available to consumer at higher price.
also read, why big brands do not wants to open physical stores in India
we have taken screenshot on 7 Sep before iPhone 7 was launched and today, when heavy price drop is advertised and all national dailies are gaga on it. Pricing are taken from best site known for comparing prices. My Smart Price
and now pricing as on 16th Sep.
also read, Mobile handset market in India
For pricing, Apple is never trusted by retailers, and their profit margins are always on edge. So no need to rush for iPhone 6s, 6s plus or any old model. Real price drop is in waiting and will happen soon. This is not right time to buy iPhone 6 , 6s or any other variant presuming cheaper pricing !