Vivo controls consumer price by dictating end user price. It is also called MOP ( Market Operating Price). Vivo does mystery audit and penalized retailers who are selling below MOP. However retailers are allowed to sell above MOP.
It should be noted that MOP is not lowest price, brand can offer cash back or Free EMI scheme to provide benefits direct to end user.
Summary of key features/ specifications of Vivo mobiles and their price thereof is as below
| Model | Vivo-V5+ | Vivo-V5 | Vivo-Y55S | Vivo-Y53 |
| MOP | 25,990 | 16,990 | 12,490 | 9,990 |
| Network | 4G | 4G | 4G | 4G |
| Display Size (Inch) | 5.5 | 5.5 | 5.2 | 5.2 |
| Processor | Octa-core | Octa-core | Quad-core | Quad-core |
| frequency (GHz) | 2 | 1.5 | 1.4 | 1.4 |
| RAM | 4 GB | 4 GB | 3 GB | 2 GB |
| ROM | 64 GB | 32 GB | 16 GB | 16 GB |
| Front Camera | 20, 8 MP | 13 MP | 13 MP | 8 MP |
| Rear camera | 16 MP | 20 MP | 5 MP | 5 MP |
| Battery Size (mAh) | 3055 | 3000 | 2730 | 2500 |
This price can be changed without any notice or prior information, Vivo has discretion to change update MOP as per its wish n will.