One can be good in coding, and excellent in designing. However these things can support you to develop good look n feel for your web presence, however at same time it may not attract audience intended for this particular segment. For example one can be very good shooter with plenty of ammunition but directionless effort will not give desired result.
Google has come to rescue for all newbie as well as for advance users. To help this one needs insight to know oneself better. It is advocated that google insight can help 33% increased engagement. And this is absolutely FREE, unlike other tools like Alexa, which charges heavily for signing itself.
Google Provide insight for three verticals
- Small Business
- Enterprise
- Mobile Apps
Small Business – For Small Business, it provides
Google Analytics – Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back
Google Tag Manager – Google Tag Manager lets launch new tags any time with a few clicks, so you never miss a measurement or marketing opportunity.
Google Data studio – Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free —However currently it is available in the U.S only.