Samsung has been leader in India in handset market. It has ruled Indian Market for years. However now Samsung is not in top 3 mobile brands in India. This analysis is primarily done on data of June 2016.
we are here analyzing price segment of INR 3000 – 6000.
In this price segment, Indian brands are much ahead than Koreans as well Chinese brands . Indian Brands are popularly known for VFM ( Value for Money). Insurgent Of Indian brands is mainly attributed to feature richness at affordable pricing. All Indian Brands say Micromax, Lava, Intex along with Karbon capitalize on this aspect.
Premium brands like Sony, Motorola, HTC, Nokia and Samsung has ignored this segment for years. It is inspite of fact that today this segment is generating INR 5 Billions revenue per month !
It is for sure, Handsets available in this price bracket provided by Micromax, Lava and Intex are highly feature enriched than say Samsung.
First Position : Micromax
Second Position : Intex
Third Position : Lava
