Ritu wears apparel and life style retailed has rewritten his name has BigLife Ritu wears. Having a moderate start by now it is promptly known for fashion and style. Delhi based retail chain has done well in initial years and created niche for itself.
Ritu wears as name may have suggested for women wears and accessories was not sending rigt signals. Plus with increasing men and women apparels category name change was on card. however for time being name has been retained along with Big Life so that wrong signal should not be passed on to consumer.
Ritu wears aka big life own 12 stores all over India and majority chunk is in North India. Delhi jalandhar and Amritsar are prime focus other than Bhopal in Central India.