Lava is ready to test water with Reliance Jio smart feature phone. To counter Reliance Smart Feature phone and sustain in feature phone market, Lava has offered 2 years warranty on all handsets offered by it. Two years warranty will be applicable on all feature phones and smart phones.
Reliance has started pre-booking of its Smart feature phone on 24th Aug on all premium retailers and in organized retails. One can book handset with Rs. 500 and handset will be delivered in September.
Reliance Jio smart phone has to affect entry level phone under 2k price segment. This price segment is dominated by Samsung, Lava, itel, Intex and Micromax. Lava is first to make move in order to retain its market share.
Lava has announced 2 year warranty on all Smartphone named A52, A44, A77, A 97, A97 IPS, A 97 2GB, A97 2GB+, Z10, Z10 3 GB and Z25. 2 years warranty will also be applicable on feature phone portfolio which includes Captain N1, Arc 105, Captain K1+, ARC 101, ARC ONE+, KKT Pearl, KKT 34 Power, KKT40 power+ and Spark I7.
This 2 years warranty is for handsets, accessories and touch panel / LCD will have regular warranty i.e. 6 months and one year respectively.
Lava is Indian brand which is standing tall and high when Chinese brand created ruckus. Lava was top 3 brands among feature phones. Recently changed gear and launched Z series phone Z10 and Z25. Z series was successful and Lava is upgrading its portfolio in smart phone category under 10k.
Intex and Micromax were clueless when Reliance Jio distributed free 4 G internet sim. 3 G handsets were sold by all brands in desperation. However this time Lava has shown preparedness for eventualities.
Indian Brands are struggling post entry of Chinese brands. In smart phone category Vivo, Oppo and Xiaomi has taken major chunk. In entry level phone, It is itel who is flying high.
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