Lava has joined most happening price segment 8 to 20 k with its premium series Z. In Z series lava introduces two models Z 10 and Z 25. Z series has been unveiled by MS Dhoni ex Capetian Indian cricket team and current brand ambassador Lava.
lava Z 10 has been launched @ MRP 11,500 and Z 25MRP is 18000. However customer best buy for Z 10 will be at Rs. 9990 and for Z 25 it will be 16,990.
Lava has been in top 3 models for entry segment phones. Below 5 K price segment lava has been always in top 3. Other two players in top 3 has been Intex and Micromax. however evolution of Chinese brands like Vivo, Oppo and Gionee has enforced Indian brands say Intex, Lava and Micromax to rethink their strategy. Mid segment was solely dominated by Samsung with little challenge from Sony n HTC. Sony has exited Indian mobile handset market and HTC is unable to give any competition to Samsung. It is neither in position to challenge Samsung nor able to sustain its market share.
Vacuum created by HTC and Sony has been grabbed beautifully by Chinese brands Oppo, Vivo and Gionee. Also, these brands are giving a tough competition to Samsung and later is losing its market share rapidly rapidly.
Lava is first to challenge their dominance in Mid segment among Indian players. Lava has launched power packed z10 and Z 25 with following features
Z 10 : USP
Display : 5.0 ” HD IPS
Rear camera : 8 MP
Front Camera : 5 MP
RAM : 2 GB
ROM : 16 GB
Processor : Quad core
Band : 3G / 4G
battery : 2620 mAh
OTG : Yes
Lava Z 10 have following specification
Display : 5.5 ” HD IPS
Rear camera : 13 MP
Front Camera : 8 MP
RAM : 4 GB
ROM : 32 GB
Processor : 1.5 Ghz Octa core
Band : 3G / 4G, 4 G+, Supports CA, Cat – 6
battery : 3020 mAh
OTG : Yes
Finger print sensor : yes