Indian Retail Sector

Lava A 97 IPS : Review, Specifications and Price in India

Lava launched A97 IPS version of successful A series model of A97. A 97 IPS MRP is 6,499 however best buy price of this model will be at MOP of Rs. 5,499. It shall be available in first week of June for consumers.

Key Features and specifications of Lava A 97 IPS

USP : IPS Display – Rich color from every angle.

Display : 12.7 Cm ( 5 inch), FWVGA IPS display

Front Camera : 5 MP with Flash – for selfie craze

Rear Camera : 5 MP with Flash

Memory : RAM 1 GB

Memory : ROM 8 GB

Processor: 1.3 GHz quad core processor

Network : 4G VoLTE / 3G/ 2G

Battery: 2350 mAh

Operating System : Android Marshmallow 6.0

Software : Smart screenshot, smart gesture, Video snapshot, Audio picture

MRP : 6,499

MOP ( Market Operating Price) : 5,499 Best buy for customer

Lava witnessed successful run of A 97 series. A 97 came with 1 GB RAM, lava introduced in April 2017 2 GB version of this model. However A 97 2 GB version couldn’t repeat success story of A 97 1 GB. It was amazing to see 2 GB version was hardly selling 15% than that of 1 GB version in April and may 2017.

In this price range Lava A 97 IPS will challenge Lava prodcut line itself A 97 and A 77. Lava’s A 77 is priced at Rs. 4999, however comes in 4.5 inch display size while A 77 IPS comes with 5 inch display. A 97 1 GB, will be one to face heat, as there is only hundred rs. difference and A 97 IPS will have IPS display.

Samsung has launched Z 4 in this price range. RAM and ROM are at pat with Lava A 97 IPS, so is camera. however Lava A 97 IPS offers operating system Android 6.0 Marshmallow, while Z 4 runs on Tizen 3.0

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