itel has entered Indian mobile market in 2016. it has grabbed 15% handset volume market. itel has launched it1512 in smart phone. It is 5 inch smart phone at MRP of Rs. 6,000. Consumer can avail this phone for MOP of Rs. 4,799.
Key features and specifications of itel it1512
| Main Feature | Hardware | |||||
| Network type | 4G | Chipset | MT6735M | |||
| Display | 5.0 inches | Dimension | 143x72x8.65mm | |||
| OS | Android 6.0 | SIM slot | Slot1 & Slot2-Micro | |||
| Processor | 64bit, QC, 1.0GHz | Dual active/Standby | Dual standby | |||
| Screen | Camera | Network | ||||||
| Size | 5.0 inches | Rear | 5.0MP | GSM | 900/1800 MHz | |||
| Resolution | 480×854 pixels | Rear flash | Yes(Dual) | EDGE | DL only | |||
| Resolution type | FWVGA | Rear camera sensor | OV5648 | WCDMA | 900/2100 MHz | |||
| Pixel density | 196 ppi | Front | 2.0MP | LTE | TDD-2300 MHz B40 FDD-1800/850 MHz B3/B5 | |||
| Memory | 1GB+8GB | Back cover | Metal | ||||
| Battery | 2500mAh | Color | Gun, Champagne Gold |
| Technology | G+F, TN | Front flash | Yes | ||||
| Tocuh type | 2 Points | Front camera sensor | GC2355 |
| Connectivity | Battery | |||||
| Wi-Fi | 802.11a/b/g/n | Capacity | 2500mAh | |||
| Bluetooth | BT 4.0 | Type | Li-Polymer | |||
| Earphone jack | 3.5mm | Talktime | 2G-21.05 hrs, 3G-12.12 hrs | |||
| OS & Processor | Memory | Others | ||||||
| OS | Andoird 6.0 | RAM | 1GB | Sensors | G,Light,proximity sensor | |||
| Chipset | MT6735M | ROM | 8GB | GPS/AGPS | GPS | |||
| Processor | 64bit, QC, 1.0 GHz | User memory | ? 3.9GB | Accessories | Charger, Handsfree, Flip cover, Data cable | |||
| OTG | No | Standby time | 243.90 hrs |
| Graphic processor | Mali T720 | Expandable | upto 32GB |
Competition Analysis of itel it1512, Lava A 89 and Micromax Canvas Pace 4G
| Brand | Itel | Lava | Micromax |
| Model | Wish 1512 | A89 | Canvas Pace 4G |
| MOP | 5399 | 5499 | 5999 |
| MRP | 6000 | 5999 | 8999 |
| Display | 5 Inches | 5 Inches | 5 Inches |
| OS | Android Marshmallow 6.0 | Lollipop 5.1 | Lollipop 5.1 |
| Thickness(in mm) | 8.65 | 9.1 | 8.8 |
| Chipset | MT 6735M | SC-9830 | MSM-8909 |
| RAM+ROM | 1GB+8GB | 1GB +8GB | 1GB +8GB |
| Expandable Memory | 32GB | 32 GB | 32 GB |
| Front Camera | Real 2MP with Flash | 2MP with Flash | 2 MP |
| Rear Camera | 5MP with Dual Flash | 5MP with Flash | 5 MP AF |
| Battery (mAh) | 2500 mAh Li-Po | 2000 Li-Ion | 2500 |
| Connectivity | 2G/3G/4G | 2G/3G/4G | 2G/3G/4G |
| Metal body | Yes | No | No |
| Color availability | Gun, Champagne Gold | Black,White | N/A |
| Sensors | G Sensor, Proximity sensor, Light sensor | Accelerometer | Accelerometer |
| BackCover protection | Flip cover | No | No |
