Indian Retail Sector

HTC Desire 12 launch in India for Rs. 15,800

HTC Desire 12

HTC Desire 12

HTC has finally launch desire 12 in India. HTC desire 12 sports 5.5 inch HD+ display screen. Chinese brands Vivo, Oppo and Mi has changed smartphone market scenario. Old guards Blackberry, HTC, Nokia and Motorola are struggling to regain past glory. HTC desire 12 price in India is Rs. 15,800.

HTC desire 12

Key Features and USP of HTC Desire 12

  1. 5.5 HD+ display with18:9 aspect ratio
  2. 13MP rear camera, 5MP selfie camera with BSI sensor
  3. Android Nougat
  4. Mediatek MT6739 quad-core processor
  5. 3GB RAM/32GB storage
  6. 2730 mAh battery with 5V/1A charging with power saving mode

IRS rating for HTC desire 12 : 3/5 Steep price with below average feature in 15k price segment

Review and Analysis

HTC Desire 12 offers 5.5 inch HD+ display with 13Mp rear and 5MP selfie camera with Led flash. It has 2730 mAh battery with 5V charger and power saving mode.

Also Read, Honor 9i 2018 : Review, specifications and price in India

HTC desire 12 is steep price product with mere 3GB RAM and 32GB storage. It is missing bus and products are over price on routine basis. Consumer left with no desire to buy HTC with low feature rich phones. Mobiister is offering 5.5 inch screen phone with 3GB RAM and 32GB Rom for just rs. 7,999.

HTC desire 12 comes in silver and black color. It is taking pre-booking now. It sports feature which are now routine under 10k price segment. HTC is ready to face another disaster at this price level and feature sets desire 12 offers.

Full Feature and Specifications of HTC desire 12

HTC desire 12

Screen Size : 5.5 inch HD+ IPS display

Screen Resolution : 720*1440 pixels

Physical Dimensions : 148.5 x 70.8 x 8.2 mm

Weight : 137 gms

RAM : 3GB

ROM : 32GB

Memory expandable : supports microSD up to 2TB Flex Storage

Also Read, Blackberry Key2 launch in USA : Fighting for survival

User Interface : HTC sense

Operating System : Android Nougat

Processor : quad-core 64 bit processor

Chipset : MediaTek MT6739

Rear Camera : 13 MP rear camera with PDAF, BSI sensor, f/2.2, LED flash, Selfie timer up to 10 seconds
Face detection, HDR mode, Panorama

Selfie Camera : 5MP front camera with BSI sensor, aperture f/2.4,Selfie timer up to 10 seconds and Face detection

Audio Format : .3gp, .mp4, .m4a, .aac, .flac, .mp3, .mid, .ogg, .mkv, .wav

Video Formats : .3gp, .mp4, .ts, webm, mkv

Sim Slot : Dual nano Sm and dual standby

Network : 2G/2.5G – GSM/GPRS/EDGE, 850/900/1800/1900 MHz, 3G UMTS, 850/900/1900/2100 (B5/B8/B2/B1 ), HSDPA 42, HSUPA 5.76, 4G LTE, FDD: Bands 1, 3, 5, 7, 8, 20, 28, TDD: Bands 38, 40, 41, Support Cat 4 LTE, download up to 150 Mbps, upload up to 50 Mbps

Connectivity : Wi-Fi 802.11 a/b/g/n (2.4 & 5 GHz), Bluetooth 4.2,

Sensors : Ambient light sensor, Proximity sensor, Motion G-sensor, Magnetic sensor,Micro USB 2.0, 3.3 mm aduio jack,

Navigation and Positioning : GPS, Glonass

Color Options : Warm Silver and cool Black

Battery :2750 mAh, 5V/1A charging with  power saving mode

Price in India : 15,800

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