The Mobile store acquired Xcite Brand
The Mobile store, mobile retail arm of Essar has acquired CDIT brand XCITE. Xcite is brand name of the company Impact retail. It has consumer durables and Information technology product. The Mobile store was planning to expand its store in CDIT and excite is supposed to provide first hand experience.
Xcite brand name will be changed to The Electronics Store and layout will resemble that to The Mobile Store. Formal announcement is scheduled to be at end of march.
Xcite has large format store like Croma and reliance digital. It has stores located in premium locations like in Delhi and NCR. This news has been confirmed by both however detail of acquisition yet has to be make public.
The Mobile store has 1300 retail outlet in India with presence almost every state.
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