In January it witnessed more than 20 smart phones launched in India of Major brands like Samsung, Vivo, HTC, Lenovo, Meizu, INTEX, Lava and Reliance.
Samsung launched S7 edge 128 GB variant in Pearl Black color. It was costliest handset launched in January. second most highly priced was also announced by Samsung named C9 pro. however it will be available in February for consumers.
In order to amuse consumers and creating hype Vivo launched its upgraded version of Vivo v5 named Vivo V5 plus.
Intex has vacated 4G entry level segment in last quarter of 2016. However in January Intex is back with bang and launched 5 handsets named Aqua suprim plus +, Aqua Amaze + plus, Aqua young 4 G, Strong 5.1 + plus, and Aqua 4.0 4 G.
Remarkable entry was done by Samsung with two new products in price segment of 5-10 k with G532 G – J2 Ace and J 120 G – J1 4G.
Pricing of new launch is in given table.
| Sr. | Brand | Model | Price |
| 1 | Samsung | G935FD-128GB (S7 Edge) | 59900 |
| 2 | Samsung | C9 Pro | 30000 |
| 3 | Vivo | Vivo-V5+ | 27980 |
| 4 | HTC | HTC-10-Pro | 25700 |
| 5 | Lenovo | K6-Note | 14999 |
| 6 | Oppo | Oppo-A57 | 14990 |
| 7 | Meizu | Meizu-M5-3GB | 10999 |
| 8 | Meizu | Meizu-M5-2GB | 9999 |
| 9 | INTEX | Aqua Suprim + | 8999 |
| 10 | Samsung | G532G – J2 Ace | 8242 |
| 11 | LAVA | LAVA-X50+ | 8192 |
| 12 | LAVA | Lava-X41+ | 7817 |
| 13 | Lenovo | A6600-Plus | 7790 |
| 14 | Samsung | J120G – J1 4G | 6689 |
| 15 | LAVA | LAVA-X28-4G | 6104 |
| 16 | INTEX | Aqua Amaze+ | 5742 |
| 17 | INTEX | Aqua-Young-4G | 5549 |
| 18 | Reliance | LS-5016-7s (Wind) | 5499 |
| 19 | INTEX | Strong-5.1+ | 5300 |
| 20 | LAVA | LAVA-A76+ | 4995 |
| 21 | INTEX | Aqua-4.0-4G | 3999 |