Mobile Handset Market Size Analysis Apr – July 2016

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Indian Mobile handset market size is steadily at growth. However growth is slow, but it is there. In first quarter Indian Handset market size was INR 160 Billions. It was higher than last quarter of financial year 2015-16 almost by INR 10 Billions. In 4th quarter of 2015-16, Handset market size was INR 150 Billions.  Pace of growth is continued and in July2016, Indian Handset market is estimated INR 60 billions. This is highest so far in a month in calendar year 2016.

No. of handsets sold are increasing at faster pace than value, so ASP (Average selling price) decreased comparatively. However handset volume growth is registered in telecom industry. In last quarter of financial year, volume of Indian handset Industry was estimated 27 millions, and in firsst querter of financial it is 29 millions mobile handsets. This value and volume of mobile handset includes both basic(feature phones) and smart phones. First month of second quarter started with positive note with 11 millions handsets sold in July’16 only.

Main Players in Indian Mobile handset market are Samsung, Micromax, Lava, Intex, Nokia, Karbonn, LYF, Gionee, Oppo, Vivo, Celkon, ITEL, Lenovo, I Ball, Apple, Videocon, Zen, HTC, Panasonic, Spice, Chinese, Sansui, LG, InFocus, M-Tech and others. Chinese handset here represent unbranded chinese handsets.

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