IPL and retail business
Does IPL has a negative impact on retail business? This is a big question. In the month of march board exams are scheduled all over India and add to furthermore worries one of the biggest event of sports IPL is being held. IPL has a magical impact on TV audience. rating of all premium time shows go down drastically. People are glued with TV sets.
All malls has put big screen to catch mood of customer. However this time IPL has been commercial on this front and sold license fees in crores of rupees for public view in mall. So this year consumer has no choice to enjoy shopping as well as be update with IPL matches. This is where this year has affect on consumer buying behaviour. Customer either go specially to watch matches or stay at home or convenient location.
It must be noted here that when match of city specific say Delhi daredevils is being played then sales in Delhi goes down and same is true for Mumbai Indians.
About This Post