Apple is back in business with iPhone X. OND quarter is dominated by Apple new mobile handset launch. Though iPhone 8 and 8 plus has been super failure, It has been compensated by iPhone X. Apple launched iPhone X in two inbuilt memory variants 64 GB and 256 GB. It can be bought in Silver or space grey color.
Apple iPhone X 64 GB is prices Rs. 89,000 and 256 GB at Rs. 1,02,000. Apple iPhoneX failure discouraged retailers for placing heavy order for iPhone X. As Iphone X price in India was above Rs. 1 lacs , it was considered niche class toy.
iPhone x surprised one n all, quantity pre ordered was sold in minutes. Unarguable biggest online retailer Amazon, was first to put ‘out of stock’ banner for iPhone X. Now Amazon is selling iPhone x cover and accessories when being searched for iPhone X !
Flipkart, India’s answer to Amazon is no different. It is following world online leader neck to neck, however it is brave enough to tell users that it is out of stock. Flipkart too placed a certain order assuming enough quantity with Apple India. However it also sold out in minuted when pre booking was opened on 27 October.
Flipkart and Amazon had rush to Apple India for further stock. However sensing opportunity, Apple India has restricted supply to AMRs, APRs (Apple Premier Retailers) along with Croma and Reliance stores.
iPhone X demand exceeded worldwide and India is no exception. iPhone X is used as status symbol more than utility of feature offered. It is Insane to spend one lac rupees on upgraded features that are available with most brands.
However being Apple, It is acceptable. When iPhone8 was launched it saw increase in sales of older models say iPhone 6, 6s, 7 and 7 plus. Retailers, who has distanced itself from stocking Apple products are back in queue.